Defence Mechanism

Look what turned up at the office today! It’s the Scottish Advertising Awards award for best viral (which we won for www.needtogetoutmore.co.uk). It’s rather lovelly but damn heavy!

A little close up of the inscription.

Why are there no cool RSS readers for the PC?

I really want one that’s as simple and as cool as NewsFire on the Mac.

I’m almost considering writing one in Flash!

Update

Actually Drunkenblog has a lot of interesting chat on RSS. Go read.